The case of competitive examinations in India

The Indian market has a very strong competitive examination scenario where examinations of different kinds are held annually or even monthly by different organizations so that the best students are provided with the positions they are looking for. In the Indian market there are competitive examinations held both for school and college students as well as professional students. Each of these examinations are developed keeping in mind the needs and requirements of the Institutions posting them and thereby testing the limits of the students on the parameters decided. Since competitive examinations are an important part of the economy, there are several platforms to create and sell online courses available, each catering to a specific set of students to meet their requirements. These courses come with a guide on how to sell courses online. 

What is the NEET examination in India?

The national eligibility entrance test or NEET is an all India level free medical test that is conducted for students who intend to study the medical degree in India. It is considered to be a qualifying test for MBBS and BDS programs in the Indian Medical as well as dental colleges. The examination is conducted by the national testing agency (NTA) with lakhs of the candidates appearing for the same in a single year. It is considered to be one of the toughest examinations in the Indian educational sector where the students are required to take part in a rigorous test in the subjects of Physics, Chemistry and Biology for a period of three hours in a single day. The examination is designed to test the patience and ability of the students as well as determine whether they will be eligible to become a doctor in the future.

What is the JOINT examination in India?

The joint entrance examination or JEE is another important examination that is essentially conducted as an entrance assessment for students Aspiring to study engineering. Through this examination it becomes possible for students to be able to take admission to various engineering colleges across the country. There are two major examinations held in this field which are the JEE- Main and JEE-Advanced. To prepare for this examination it is important that the students have a strong knowledge and foundation of the subjects of mathematics, Physics and Chemistry where they are required to give an examination for a time period of 3 hours. Through this examination it becomes possible for the engineering colleges to determine the total number of students that will be admitted based on the rank they are secured in the examination.

The preparation for these examinations through online courses

Initially students preparing for these examinations were generally dependent on traditional classrooms whether educated be responsible for coaching the students for a period of 7 to 8 hours in a single week. Moreover, these Courses are also costly, thereby making it difficult to be a part of for a huge part of the Indian student population. Selling course is one of the best passive source of income for the teachers. However, the education sector was faced with a significant amount of change following the start of the Covid 19 pandemic. The pandemic made it apparent that it was not possible to conduct physical classes. In this situation it was made apparent that the entire preparation needed to be shifted online.

Initially there was a very negligible number of institutions present who were working towards delivering online instructions to students and helping them prepare for these examinations. There was still a huge amount of confusion present regarding how to sell online courses. However, soon it was found that many organizations came forward and started developing their own websites all dedicated towards helping students prepare for these examinations. The students also found a lot of benefits associated with using this medium of instruction. A few of those benefits have been listed below.

  • The presence of pre recorded lectures made it easier for the students to watch them multiple times.
  • The easy understanding of the topics due to the presence of visual representation.
  • Easy communication.
  • The presence of flexibility and convenience that allowed the students to develop their own schedule.
  • Easy clearing of the doubts having the teachers available to them.


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